Brand + Business Development

Creative Sales Studio builds the business structure behind beautiful brands

Brand LED strategy | business development | sales growth

Creative Sales Studio partners with home and design led residential businesses

From wholesale manufacturers, furniture distributors, retail stores to design firms to define their brand. From there, we build the growth roadmap, partnerships, and sales strategies that turn positioning into measurable results.

Our work aligns brand positioning, business development, sales strategy, operations, and marketing to strengthen demand, elevate market perception, and create cohesive lifestyle brands built for long term growth and profitability.

The Approach

Foundation & Brand Clarity

We begin by defining the brand’s identity, positioning, and market opportunity. Clarify how your company shows up, stands apart and connects with the right audience.

Brand, Sales & Operational Alignment

We connect brand positioning with the systems that drive performance. Streamlining internal systems and external consistent brand messaging.

Growth Strategy & Business Development

We identify and prioritize new opportunities for expansion, while providing direction and structure. Identifying expansion opportunities across products, markets, build partnerships with a clear roadmap for execution.

Product, Assortment & Go-to-Market Strategy
Aligning product mix, pricing, and presentation to support brand positioning and sales goals.

Team Development

Build accountable, high performing sales team through structure, training and measurable performance systems

Sales Leadership & Execution

Creative Sales Studio works alongside leadership teams to activate strategy and drive results. Senior level guidance for founders and leadership teams.

With over 18+ years of executive leadership in the home furnishings and residential design industry, our founder brings hands on experience across wholesale, retail, sales management, operations, marketing, and customer experience.

Known for blending strategic clarity with execution, she has built high performing teams, implemented effective sales systems, strengthened service departments, and guided multiple home furnishing brands to record breaking performance.

Creative Sales Studio was founded to provide design driven companies with the leadership structure and sales strategy needed to grow intentionally and profitably.

Founder | creative Strategist | growth partner

Lisa Samuels

We add measurable value to every brand we partner with.

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