Strategic growth + Business Development Advisory
FOR hOME fURNISHING Brands
Creative sales studio
building the business behind beautiful brands
Creative Sales Studio helps design-driven furniture, lighting, and home décor brands transform potential into performance by identifying growth opportunities, expanding market reach, and accelerating revenue through strategic sales leadership and business development.
We partner with founders, executives, and leadership teams to identify growth opportunities, solve complex business challenges, and create strategic pathways for sustainable success.
Drawing on extensive experience across sales leadership, merchandising, operations, business development, and brand strategy, we bring a unique perspective that bridges strategy and execution. Through a tailored combination of growth planning, channel expansion, market development, and operational alignment, we help brands unlock new opportunities, strengthen their competitive position, and accelerate revenue growth.
We don't just develop growth strategies; we help build stronger, more profitable brands designed to thrive in a competitive and evolving marketplace.
Why Leading Brands Need More Than Marketing: Turning Business Challenges into Growth Opportunities
Many brands invest heavily in product development, marketing, and showroom experiences, yet struggle to translate those investments into sustainable sales growth. We bridge the gap between brand vision and business performance.
Sales growth has stalled despite strong products.
Brand positioning lacks clarity or consistency.
Teams operate without a unified growth strategy.
Marketing efforts are not translating into measurable revenue.
Distribution opportunities are being missed.
Leadership needs experienced guidance without the cost of a full-time executive
Elevating Brands. Creating Strategic Advantage. Driving Growth.
Accelerate Revenue Growth
Expand Market Reach and Distribution
Strengthen Brand Positioning
Optimize Sales Strategy and Business Performance
Navigate Complex Growth Challenges
Improve Sales Team Structure and Performance
Operational Alignment to Support Scalable Growth
Marketing and Sales Integration
Executive Advisory and Leadership Support
Build Sustainable Competitive Advantage
creative Strategist & executive growth partner
Lisa Samuels
With over 18+ years of executive leadership in the home furnishings and residential design industry, our founder brings hands on experience across wholesale, retail, sales management, operations, marketing, and customer experience.
Known for blending strategic clarity with execution, she has built high performing teams, implemented effective sales systems, strengthened customer service departments, and guided multiple home furnishing brands to record breaking performance.
Creative Sales Studio was founded to provide design driven companies with the leadership structure and sales strategy needed to grow intentionally and profitably.
Insight. Strategy. Execution. Measurable Growth
Partnering with furniture and home décor brands ranging from $3M–$50M in revenue to drive growth and market expansion
Developed and launched designer trade programs to strengthen brand presence and industry partnerships, Increased sales 64% over 3 years and added 600 + active trade members
Directed national sales teams of 3 to 78 independent outside sales representatives across multiple markets
As VP of Sales - Implemented sales tools, training, and marketing strategies that increased furniture manufacturer and distributor sales by 39% first year
Expertise in business development, sales strategy, brand positioning, merchandising, and go-to-market execution
Proven ability to help brands scale, refine their vision, and accelerate revenue growth
Experience Behind the Expertise
Noir Jamie Young Mitchell Gold- Bob Williams Fabricut Left Bank Art Bramble Essentials for Living Jaipur World’s Away Ornate Home
Beautiful products alone don't drive growth. The brands that thrive are the ones that connect strategy, distribution, and execution. Let’s start the conversation.